Zoya’s Purity-Fit Packages Don’t Only Make You Look Sexier, But Feel Better Too

When it comes to spa packages and spas, beauty brands are always getting caught up in a war between the rise of the “fitness concierge” and the promise of hygienic 24/7 services on the other side. Zoya wants you to forget the way body mapping and premium abs are the new buzzwords and feel good about pampering yourself for a healthy and powerful body. Zoya’s combination of hydrating products and products designed to help calm the body and mind are working in the beauty brand’s favor, winning two huge Allure Beauty Awards for Best Bath & Body Ritual and Best Body Lotion.

The brand’s Purity-Fit package was announced as the Best Bath & Body Ritual, after previous wins for Most Complete Bath & Body Ritual. While we think the winner may be vying for a different award. In the past, Lumi Spa & Villas’ $1,000 facial and $1,300 body cleanser have earned this coveted honor.

“We are extremely pleased with the reaction of our customers, both old and new, and hope this award validates their loyalty,” said Zoya’s head of marketing, Niki Nakamura.

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For customers looking for their own brand-sponsored Lumi Spa & Villas location, this is a win for us.