Too many people reach for nail polish rather than invest in the right brand or technique. That can make your nail installation suck-inducing, whether you’re investing on yourself or in your business. Don’t make the same mistake. In this article, we’ll show you how to sift through nail polish options and choose the right polish you love, like none at all.
The best way to pick the right polish is to take note of your favorite trends. As an intern for POPSUGAR, we read through a ton of brand news, trend analyses, and reviews and we’ve nailed down the perfect picks for your nail polish winter adventures. Now we’re revealing the top nail polish trends you need to know.
Nail Polish of the Season
The nail color we’re looking for is usually the same one everyone is talking about. Retailers are placing huge importance on product cycles. If a color appears to be popular in one region or another, stores will expand stocking the shade or color this season. And you don’t have to live in a foreign territory to watch the color trend. The nail polishes available in the US are constantly tested and tweaked to be the next big nail polish trend. So if you notice your nail polish colors being reissued for fresh coats, chances are it’s the color.
Read the Reviews!
A lot of luxury brands use a comprehensive feedback system on their site. Many websites have guidelines or dos and don’ts when it comes to posting reviews. For example, the Hollywood Beauty Trendbook suggests not referring to third-party site reviews as a review, which many people do.
POPSUGAR used the Instagram recommendation tool on the Nail Envy YouTube channel to determine that consumers are looking for an old-fashioned, classic manicure that looks flawless and, of course, have a long lasting result. Nail Envy called out top polish trends based on the recommendations of other people who have trifold nails.
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